Marketing Automation Manager

Overview

The Knights of Columbus Marketing and Customer Experience Department is looking for an experienced  Marketing Automation Manager who can join our team as an in-house marketing platform expert. We’re looking for someone with knowledge and experience using Marketo and the Microsoft Dynamics Marketing module.

The Marketing Automation Manager will be primarily responsible for building, scheduling and executing email marketing campaigns for the Client & Product Marketing and Member Experience teams. This person will help campaign owners to set up, activate and track campaigns, and report on performance. This role will also help campaign owners create winning strategies for their email marketing efforts.

In addition to managing campaign execution in our current state, the Marketing Automation Manager will play a part in establishing best practices as we implement Microsoft Dynamics for marketing. They will be responsible for assisting with data migration to Dynamics, as well as setting up automation and email marketing journeys for the Marketing and Customer Experience Department.

Core Responsibilities

• Act as marketing automation platform expert in Marketo, Aristotle and Microsoft Dynamics.
• Primarily responsible for email marketing campaign strategy, development and execution, including segmentation, testing, and deployment.
• Responsible for creating necessary assets within marketing platforms such as emails, landing pages, forms and reports.
• Maintain technical backend of platforms to ensure connections and integrations with social media and other platforms are correctly installed and functioning properly.
• Gathers performance data for each campaign and regularly reports KPIs to the campaign owner.
• Assist campaign owners with planning necessary steps to launch email marketing campaigns and setting deadlines.
• Work within the team’s project management platform to ensure assigned tasks are completed and recorded.
• Assist with the development and set up of integrations in Microsoft Dynamics.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies and industry standards.
• Plan and perform A/B testing to define and execute enhancements to campaigns.
• Support essential marketing operations initiatives in Marketo, Aristotle and Microsoft Dynamics such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
• Responsible for organization and integrity of all MarTech platforms.
• Manage unsubscribe requests across both Marketo and Aristotle.

Skills Qualifications

• Proven ability to understand, assess, and document approaches to lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.
• Capable of consistently meeting deadlines and managing projects with tight turnaround.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Must be a team player who enjoys supporting others and helping them win.

Education

Required:

• Previous experience in Marketo and Microsoft Dynamics
• 3-4 years’ experience in an email marketing or MarTech role
• Knowledge of email marketing strategy and best practices
• BA/BS in Marketing, Communications, Computer Science, Information Technology, or a similar field.

Preferred:

• Previous experience working with an enterprise-level organization
• Platform-specific certification for Marketo and/or Microsoft Dynamics

Compensation

The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions, including but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The range below applies as long as the work is performed in Connecticut; the Knights of Columbus reserves the right to adjust the wage range if the position is performed in another location.  At the Knights of Columbus, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $85,400-140,900

Physical Demands

Authorization to work in the United States is required

This position is not eligible for visa sponsorship.