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Channel Marketing Manager


New Haven, CT, US, 06510

Category:  Communications

Feel Good About Doing Good

The Knights of Columbus is a tax-exempt Catholic fraternal benefit society that provides financial security to members and their families through our life insurance, long-term care insurance, disability income insurance, investment and annuity products. Charity is at the core of our missions: our profits are donated to help those in need and to support our faith - $1.73B over the past ten years.


While we have many employees who are not Catholic, we follow the Church’s teachings in our investment strategies and our employee benefits. As part of our religious mission, we support the pro-life cause by contributing to the March for Life and pregnancy resource centers, we oppose assisted suicide and euthanasia, we are evangelists for the Catholic faith, and we help Christians who are facing religious persecution in the Middle East.  We all work together to support our two million members as they volunteer to help others in their parishes and communities around the world.


Share Your Talent. Live Your Purpose.

We are a growing and purpose-driven community of professionals. Join us to discover how you can meet your goals and ours!


Manage channel marketing operations and vendors for the implementation of enterprise marketing strategies. Develop channel-specific marketing strategies, campaigns and programs based on channel leadership feedback and field marketing insights. Oversee marketing communications and field events. Improve the overall marketing experience for the fraternal/insurance field force and leaders.

Core Responsibilities

  • Responsible for channel and field marketing strategies aligned with global priorities and in partnership business channel leaders (agents, membership growth field team, fraternal leaders), supporting established targets for our sales teams and our channel partners.
  • Build and nurture relationships with the regional teams, support marketing priorities with monthly/quarterly insights on performance.
  • Manage team and resources to develop repeatable, scalable playbooks and marketing toolkits for channel leaders
  • Manage relationships and operational improvements with key vendors and platforms.
  • Responsible for the daily operations of key marketing platforms, ensuring content is regularly updated and all available capabilities are utilized to the fullest while maintaining a close relationship with vendor partners.
  • Continuously improve process, production, and efficiency of existing marketing platforms.
  • Regularly report out on progression and status to stakeholders, providing detailed analysis of platform performance.
  • Provide strategic direction and insight on scoping new marketing requests from the field.
  • Prioritize workflow based on business needs, resource limitations and business value.

Skills Qualifications


  • Ability to translate business programs and needs to marketing activation and channels
  • Must be a go-getter who is driven by goal of elevating the profile of KofC through strategic marketing
  • Must be able to think strategically and creatively and then execute tactically at a high level
  • Must have an appreciation and understanding for the importance of social media and be able to use it to drive brand development and charitable donations
  • Must have knowledge of the Catholic Church and the Knights of Columbus culture, principles and practices
  • Internal and external communications experience, including proactive media relations
  • Must be a great writer
  • Ability to translate complex material and data in a simplified and impactful way
  • Comfortable working in a fast-paced and high energy environment
  • Ability to partner and work effectively with other part of the KofC organization, both at headquarters and in the field
  • Strong interpersonal skills
  • Conflict management and influencing skills
  • Understanding of financial services and non-profit organizations and culture


-BA or BS
-5+ years related public relations or equivalent combination of training and experience.  Experience with charitable or non-profit organization particularly helpful

Physical Demands

Must be able to remain in a stationary position for a majority of the workday.

KofC Cares

Our mission is focused on family and faith, and we support our employees in seeking a balanced life.


Employee benefits include:


Time Away: 13 paid holidays per year in addition to vacation and paid sick leave, and flexible workweek schedules.


Professional Development: Certifications, designation, and tuition reimbursement.


Retirement Benefits: 401(k) retirement savings plan with matching company contributions, and cash balance retirement plans fully funded by the company.


Health and Wellness:


  • Short-term disability and term life insurance fully paid for by the company;
  • Up to 12 weeks of childbirth leave under STD policy.
  • One week of fully paid parental leave for all new parents, including adoptive and foster parents.
  • A variety of health insurance options, including premium-level family coverage and a pre-tax Health Savings Account with employer contributions. The Order's health plans do not cover abortion, sterilization, or contraception, and the Order has helped advocate for other employers who do not want to provide coverage.
  • Long-term disability insurance;
  • Dental insurance;
  • Vision insurance;
  • Health club membership reimbursement;
  • Employee Assistance Program


Nearest Major Market: New Haven
Nearest Secondary Market: Hartford