Digital Marketing Specialist

Short Description

#LI-Hybrid

Overview

The Digital Marketing Specialist will be responsible for assisting the Digital Marketing department in developing, deploying, and optimizing organic social media and paid digital advertising campaigns as well as reporting on them.

The position will be expected to understand business goals and objectives and must be able to analyze and clearly explain campaign performance and improvement recommendations. The ideal candidate will have a passion for staying on the cutting edge of evolving digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms.

Core Responsibilities

Assist in the development, deployment, and optimization of paid search, display, video, and social media campaigns in support of business marketing goals, including:

• Identifying the best digital channels and targeting techniques to reach a target audience
• Keyword research, selection, testing, and optimization
• Ad copy creation, testing, and optimization
• Testing of landing pages and recommending improvements
• Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth
• Reporting and analysis of campaign performance for internal and client use
• Own and manage the Yext solution and relationships
• Other digital marketing duties as assigned

Skills Qualifications

Required: 

• 3-5 years of Organic Social media experience
• Experience working with YouTube, Facebook, Instagram, and LinkedIn, and other similar platforms is a must
• Experience with Marketo or similar solutions
• Understanding of the marketing funnel
• Strong analytical skills and experience with data analysis
• Excellent verbal and written communication skills
• Ability to work independently and as a member of the Marketing and Customer Experience team
• Ability to multitask, meet deadlines, and manage priorities
• Positive attitude, driven, and an energetic team player

Preferred:

• Experience in creating content for Catholic organizations, for example, a church, diocese, or school
• 2-3 years Paid Search/SEM campaign management experience

Authorization to work in the United States is required

This position is not eligible for visa sponsorship 

Education

Preferred:

• BA/BS degree or equivalent practical experience

Compensation

The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions, including but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The range below applies as long as the work is performed in Connecticut; the Knights of Columbus reserves the right to adjust the wage range if the position is performed in another location.  At the Knights of Columbus, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,000-$149,500.

Physical Demands